Hiller’s Markets has successfully launched the first digital coupon platform that does not rely on any additional in-store infrastructure or hardware within the store headquarters. The new POS Digital Coupon technology is powered by M-Dot Network, a digital incentive processing company providing retailers with an enterprise platform for managing the issuance, precision marketing and real-time redemption of digital coupons and offers. Hiller’s Markets new program, marketed as Click And Save at Hiller’s (CASH), enables shoppers to receive digital coupons via the retailer’s web site or their mobile phone. Coupons are made available from Hiller’s and multiple third party coupon issuers, including AOL ShortCuts.com, Valassis’ RedPlum.com, News America’s SmartSource.com, CellFire and OnIX. Shoppers register for service online or on their mobile phone. Just about any mobile phone with data service can be used. Once registered, Hiller’s shoppers can find and select coupons via the retailer’s web site or their mobile phone. Selected coupons are stored in a digital wallet and can be viewed at anytime. At checkout, a Hiller’s shopper can instantly redeem their coupons just by entering their home or mobile phone number into the credit card payment device. No loyalty card is needed. Coupons are then electronically matched against the shopper’s purchases and automatically deducted from their bill. M-Dot Network’s round trip transaction speed is 200-700 milliseconds on large scale …
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